ONE HUNDRED YEARS OF CINEMA ADVERTISING AT THE CINEMA MUSEUM – FUNDRAISER

‘Ad Mad’ – 100 Years of Cinema Advertising, Wednesday March 21st @ 7:30pm

From Ovaltine to Omo, from Gemoline to the Gas Board – thousands of short films have been produced over the years to promote our favourite products and services.In the golden age of film-going, when a cinema advertised ‘full supporting programme’, the chances are there would be ‘ads’ somewhere between the cartoons, the documentaries and the main feature.

A trawl through the archives to find the quirky and eccentric approach to selling will be undertaken by film historian Alex Gleason.

In a bewildering selection of styles – cartoons, comedies, celebrity endorsements, even entire song and dance musicals – these films embracing every new innovation: sound, colour, 3D! – and by golly they kept us entertained. Yet advertising remains the forgotten orphan of British film history. Unexamined by academics, unknown to historians -films junked, lost or neglected – UNTIL NOW!

Come with us on a roller coaster ride through a century of strange and wonderful filmic rediscoveries, like the mickey take of ‘Night Mail’ – the doctor’s advice on ‘Night-Starvation’ (uh?) – Geraldo’s dance band in Technicolor – for toothpaste? and why women can’t drive cars (move over Mr.Chumley-Warner – this is the real thing).

In association with the Bioscope a piano accompaniment for the first half of the show with ‘talkies’ to follow.

It’s new! It’s Improved! whiter than white! and for one Night only!

This is a special Cinema Museum fund-raising event with the help of the BFI National Archive in conjunction with the Kennington Bioscope.

TICKETS & PRICING

Free admission. This is a special Cinema Museum fund-raising event with the help of the BFI National Archive in conjunction with the Kennington Bioscope.

This is a Cinema Museum fund-raising event, so although it is free, we will be asking for contributions. Please give generously.

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