From Ovaltine to Omo, from Gemoline to the Gas Board – thousands of short films have been produced over the years to promote our favourite products and services.In the golden age of film-going, when a cinema advertised ‘full supporting programme’, the chances are there would be ‘ads’ somewhere between the cartoons, the documentaries and the main feature.
A trawl through the archives to find the quirky and eccentric approach to selling will be undertaken by film historian Alex Gleason.
In a bewildering selection of styles – cartoons, comedies, celebrity endorsements, even entire song and dance musicals – these films embracing every new innovation: sound, colour, 3D! – and by golly they kept us entertained. Yet advertising remains the forgotten orphan of British film history. Unexamined by academics, unknown to historians -films junked, lost or neglected – UNTIL NOW!
Come with us on a roller coaster ride through a century of strange and wonderful filmic rediscoveries, like the mickey take of ‘Night Mail’ – the doctor’s advice on ‘Night-Starvation’ (uh?) – Geraldo’s dance band in Technicolor – for toothpaste? and why women can’t drive cars (move over Mr.Chumley-Warner – this is the real thing).
In association with the Bioscope a piano accompaniment for the first half of the show with ‘talkies’ to follow.
It’s new! It’s Improved! whiter than white! and for one Night only!
TICKETS & PRICING
This is a Cinema Museum fund-raising event, so although it is free, we will be asking for contributions. Please give generously.